In Brief
A growing retail brand faced challenges with disconnected systems, poor customer insights, and slow service. By adopting Salesforce Customer 360, they transformed operations and customer engagement — all from a single platform.
The Challenge
- Siloed data across sales, service, and marketing
- No unified view of customer interactions
- Difficulty personalizing campaigns or resolving issues quickly
The Solution
The retailer implemented:
- Sales Cloud to manage leads and pipeline
- Service Cloud for faster support
- Marketing Cloud to deliver targeted campaigns
- Commerce Cloud to boost online sales
Salesforce AI and automation helped teams work smarter and stay customer-focused.
The Results
- +28% increase in online sales
- -40% reduction in service resolution time
- +35% boost in customer retention
- Real-time insights improved decision-making
Key Takeaway
Salesforce helped the retailer align teams, personalize customer experiences, and drive measurable growth — all from a single, integrated platform.
