Overview
A mobile-first startup offering wellness services saw rapid user growth — but also rising bug reports and poor app store ratings due to inconsistent testing across Android and iOS. By implementing a robust QA process with automation and real-device testing, they improved release stability and user satisfaction.
The Challenge
- Frequent crashes on specific devices and OS versions
- Lack of automation slowed down biweekly releases
- Fragmented QA across platforms (iOS, Android, Web)
- Low app store ratings (3.2) due to bugs and UX issues
The Solution
The team revamped their QA strategy with:
- Cross-platform test automation using Appium and BrowserStack
- CI/CD integration for nightly test runs
- Unified defect tracking via Jira + Slack alerts
- Real-user beta testing to capture edge cases
The Results
- 50% faster test cycles with automation
- 70% drop in production bugs
- App ratings rose from 3.2 to 4.5 within two quarters
- Improved team velocity and user retention
Key Takeaway
By scaling QA across devices and automating critical paths, the startup delivered a more stable, polished app experience — resulting in happier users and stronger brand credibility.
